About Crawlux | Built by TG3 Agency Since 2012

Built by the team behind 200+ crypto projects.

Crawlux is built by TG3 Agency. Thirteen years of crypto-specialist digital marketing across 200+ Web3 projects taught us that generic SEO tools miss the signals that matter for crypto. Crawlux is the tool we wished existed for the work we already do.

By the numbers

The story

Why TG3 built Crawlux

The TG3 team has been doing crypto digital marketing since 2012. Over thirteen years and 200+ Web3 client projects we kept hitting the same wall: every general SEO tool we ran scored crypto sites incorrectly.

Generic Domain Authority models scored DefiLlama as moderate when it is the most cited crypto authority source on the internet. Generic schema validators flagged FinancialProduct schema as overkill on token pages when it is the correct schema.

Generic AI visibility tools (where they existed at all) tested prompts that had nothing to do with how crypto buyers actually search.

"We built Crawlux because we were tired of explaining to clients why their generic SEO audit said one thing and the actual rankings said something completely different. Crypto needs a crypto-tuned audit."

The shortlist of what generic tools missed kept growing. Smart contract audit citations. On-chain TVL signals. AI bot crawl access for ChatGPT, Claude and Perplexity.

The Web3 backlink toxicity patterns that look benign in generic backlink tools. The schema decision tree that gets crypto pages cited rather than ignored by AI search.

After enough internal frustration we decided to build the audit tool we needed. Crawlux is that tool. Five months of build time, calibration against 53+ live crypto sites and the 13 years of TG3 client work behind every weighting decision.

How Crawlux relates to TG3 Agency

Crawlux is a self-serve audit tool. TG3 Agency is the full-service marketing agency that built it. The two address different buyer needs and the relationship is intentional.

Crawlux

TG3 Agency

Some Crawlux users become TG3 retainer clients when they decide they want execution support. Others stay self-serve forever. Both paths are intentional.

What makes Crawlux different

  1. Crypto-tuned methodology
    The 23 analyzers weight DefiLlama, audit firms and on-chain signals as Tier 1 authority. Generic tools use generic Domain Authority models that miss crypto-specific signals.

  2. AI Visibility built in
    Crawlux tests citation rate across ChatGPT, Perplexity and Claude with crypto-relevant prompts. Generic tools either skip AEO or test generic prompts that miss crypto context.

  3. Schema decision tree
    FinancialProduct for tokens, CryptoExchange for platforms, SoftwareApplication for wallets and SDKs. The schema layer is calibrated against actual crypto page types.

  4. Open methodology
    The full scoring methodology is documented openly. Other auditors are welcome to use it with or without Crawlux. The moat is execution at scale, not the rules.

  5. Web3 Backlink Toxicity Rubric
    An open scoring framework that treats crypto authority sources as Tier 1 instead of generic high-DA sources. Catches toxic crypto-only PBN clusters that generic tools miss.

  6. One-time per-domain pricing
    Audit when you need to audit. No annual subscriptions, no per-seat pricing, no hidden upgrade tiers. Free first audit per domain, $25 Pro, $49 Team.

Common questions

Who built Crawlux?

Crawlux is built by TG3 Agency, also known as The Group Three. TG3 has been a crypto-specialist digital marketing agency since 2012 covering SEO, PPC, content marketing, blockchain web design, PR and ORM. Crawlux was built because no general SEO tool handled crypto context properly. After 13 years of working around generic SEO tool limitations on 200+ crypto projects, the TG3 team built the tool the agency needed.

Why is Crawlux a separate brand from TG3 Agency?

Crawlux is a self-serve audit tool. TG3 Agency is a full-service marketing agency. The two address different buyer needs. Crawlux serves teams who want to run their own audits and apply the findings themselves. TG3 serves teams who want the audit run plus the fix-it work delivered. Some Crawlux users become TG3 retainer clients when they decide they want execution support; others stay self-serve. Both paths are intentional.

How can I run my first audit free?

If you want to audit your own domain, run the free audit. If you want execution support after seeing the findings, book a 30-minute call with the TG3 team. The audit findings work either way.

Where can I read about the methodology?

The audit methodology is documented openly on the methodology page. It covers the 23 analyzers, the 6 check groups, the scoring weights, calibration sources and versioning policy. Open methodology is verifiable methodology. Other auditors are welcome to use the Crawlux methodology with or without Crawlux.

Is Crawlux affiliated with any token or protocol?

No. Crawlux is a SaaS audit tool, not a token or protocol. There is no Crawlux token, no airdrop, no protocol launch planned. The business model is transparent: per-domain audits at $0 free, $25 Pro and $49 Team. TG3 Agency takes retainer fees for the agency work. That is the entire commercial model.