YMYL & E-E-A-T audit. Built for the crypto trust bar.

Crypto and DeFi sites are YMYL by definition, so Google scores them on Experience, Expertise, Authoritativeness and Trust. Crawlux audits author bios, founder identity, security audit firm citations and transparency signals against Google's quality guidelines, then prioritizes fixes by ranking impact.

Three pillars of E-E-A-T for crypto

Google's quality raters score every YMYL site on Experience, Expertise, Authoritativeness and Trust. For crypto, the heaviest weight falls on Trust. Crawlux audits all four pillars on every domain.

Author authority and credentials

Every YMYL article needs a verifiable author with credentials, a public bio and Person schema with sameAs links to Twitter, GitHub or LinkedIn. Crawlux flags blog posts with no author byline, generic placeholder authors and bios missing credential signals.

Independent third-party validation

For crypto and DeFi, audit firm citations are the strongest external trust signal. Crawlux tracks mentions and sameAs links to Trail of Bits, OpenZeppelin, Quantstamp, CertiK and Hacken. It also validates that audit reports are reachable and current.

Site-wide trust transparency

Trust signals scale across the whole domain: founder identity, contact info, risk disclosures, editorial process pages and clear ownership. Anonymous projects are not penalized but lose rankings if no consistent identity exists across GitHub, Twitter and audit reports.

Eight trust signal checks per domain

Each check produces a prioritized fix in the PDF report. Severity ratings tell you which trust gaps cost ranking the most.

01 Author bio coverage

Every article needs an author byline with credentials and Person schema. Generic placeholder authors and "Admin" bylines flagged as YMYL violations.

02 Founder identity proofs

Cross-references team page identity against GitHub, Twitter, LinkedIn and audit firm reports. Pseudonymous teams scored on identity consistency, not on doxxing.

03 Audit firm citations

Tracks mentions of Trail of Bits, OpenZeppelin, Quantstamp, CertiK, Hacken and other security audit firms. Validates that linked reports return 200 and are not expired.

04 Organization sameAs

Validates Organization JSON-LD with sameAs array pointing to Twitter, Discord, Telegram, GitHub, CoinGecko, CoinMarketCap and DefiLlama profile pages.

05 Risk and disclosure

YMYL content needs visible risk disclosures. Crawlux checks for /risk-disclosure/ pages, jurisdictional notices and clear language about smart contract and market risks.

06 Editorial process

Higher-quality YMYL sites publish their editorial standards. Module checks for /editorial-policy/ or equivalent and flags blog posts without "reviewed by" or "fact-checked" signals.

07 Contact and ownership

Trust requires reachable ownership. Checks for /contact/, /about/ and /team/ pages, registered company info where applicable and reachable email or support routes.

08 Manipulation flags

Pattern-matches suspicious trust signals: unverifiable audit citations, expired reports presented as current, fake testimonial badges and dead sameAs profiles. Helps avoid manual penalties.

Why a regular SEO audit misses crypto trust

Most SEO tools look for word count and meta tags. Crawlux's YMYL module looks for the specific trust signals Google's quality raters use on financial content.

Generic content audit vs YMYL audit

What a regular SEO audit gives you:

• Counts words, meta tags and image alt text
• No author byline or Person schema check
• No security audit firm citation tracking
• No founder identity verification
• Treats DeFi and recipe sites the same
• No risk disclosure or jurisdiction check
• No manipulated trust signal detection

What a YMYL-tuned audit gives you:

• E-E-A-T signal scoring across the domain
• Author bios validated with Person schema
• Audit firm citations tracked and validated
• Founder identity proofs across GitHub and Twitter
• Calibrated for crypto and DeFi trust bar
• Risk disclosure and jurisdiction page checks
• Manipulation flag detection built in

Four phases, all in parallel

The YMYL & E-E-A-T module runs alongside the seven other audit modules. Total audit time is typically under 60 seconds.

1. Author + Person discovery

   • Crawls every blog post, doc page and team page. Extracts author bylines, then matches each against Person JSON-LD with sameAs links to Twitter, GitHub and LinkedIn. Flags missing or generic placeholder authors.

2. Audit firm citation scan

   • Pattern-matches the entire site for mentions of Trail of Bits, OpenZeppelin, Quantstamp, CertiK, Hacken, Halborn and other audit firms. Validates each linked report URL returns 200 and is not stale.

3. Trust transparency check

   • Looks for /team/, /about/, /contact/, /security/, /risk-disclosure/ and /editorial-policy/ pages. Cross-references Organization sameAs links and confirms social profile URLs are live and consistent with the brand.

4. PDF report assembly

   • Findings prioritized by trust impact (high / medium / low) and effort (5min / 1hr / dev required). Each fix names the specific page and shows the recommended Person or Organization JSON-LD snippet ready to copy.

YMYL questions, answered

1. What is YMYL and why does it matter for crypto sites?
   YMYL stands for "Your Money or Your Life". Google applies stricter quality standards to YMYL content because users could lose money or get hurt if the information is wrong.

2. What does Crawlux's YMYL audit check?
   The YMYL module checks author bios for credentials and sameAs links, founder identity verification through Twitter and GitHub, security audit firm citations (Trail of Bits, Quantstamp, CertiK, Hacken), Organization schema with social profile links, transparency signals like risk disclosures and editorial process pages plus the presence of clear contact and team information.

3. How does Google score E-E-A-T for crypto content?
   Google's quality raters score Experience (does the author have first-hand experience), Expertise (formal or demonstrated expertise in the topic), Authoritativeness (citations and recognition from authority sources) and Trust (overall site trustworthiness, secure connections, transparent ownership).

4. How important are smart contract audit firm citations?
   For DeFi and Web3 protocols, audit firm citations are one of the highest-impact trust signals. Mentions from firms like Trail of Bits, OpenZeppelin, Quantstamp, CertiK and Hacken on the protocol's About or Security page, with sameAs links pointing to the audit report PDFs, signal independent third-party verification.

5. What is the difference between YMYL and E-E-A-T?
   YMYL is a category of content (Your Money or Your Life) that Google treats with extra scrutiny. E-E-A-T is the framework Google uses to score quality on those YMYL pages: Experience, Expertise, Authoritativeness and Trust.